Monthly Archives: November 2010
Louise Thaxton Found Her Superstar Niche
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By David Robinson Louise Thaxton hadn’t planned on becoming a top producer or even making mortgage lending a long-term career. However, last year the veteran originator closed $63 million and 363 loans at Fairway Ind...
Giving Back: Getting Involved Pays Dividends
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By Shimmy Braun Donating your time and money to worthy causes can fulfill your personal goals as well as provide long-term business benefits. Of course, your motivation should be to support deserving individuals/grou...
Working with the RE Team
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By Matt Tierney There is a greater opportunity than ever before for loan originators to strengthen their ties with Realtors. Many agents have been ignored by their regular LOs, who have been so busy with refinance bu...
Becoming a Short-Sales Expert
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By Linda Davidson The short-sale market continues to expand and it’s essential that originators and their teams are up-to-speed. Last year, the Treasury Department announced the Home Affordable Foreclosure Alternativ...
Abundance Mentality and Predicting Your Referrals
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By Ed Craine & Ivan Misner Believe it or not, even in a downward market; there truly is an unlimited supply of referrals. This may surprise you if you’re new to referral marketing, or if you tend to think that e...
Coaching Your Way to Success
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By Daniel Harkavy One of the most common things that can keep successful mortgage professionals from becoming great is execution. To survive in this profession, you need to have the fundamentals down. Chances are tha...
Add an E-mail Tagline
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Many loan originators include a tagline/phrase at the end of their e-mails, as part of their overall positioning. Some use it to seek referrals, others to emphasize a specialty area. For example, David Kuiper, First P...
The Facebook Advantage
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By Jo Ann Theirault-Fazio If you’re not using Facebook as part of your overall marketing campaign, I suggest you consider the opportunities and get started as soon as possible. A Facebook presence provides an informa...







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