Become a brand – part 2

Do I really need a website? I have a Facebook page!

When talking to a new client he expressed his concern with launching a website since there was a cost associated with designing and hosting. He told me that since he had a Facebook page where his domain was pointed it was like he had free website already.

There are a lot of things wrong with this thinking but I will focus on the top 3.

1. Ownership

Facebook is a publicly traded company owned by share holders. When Facebook makes changes to the site’s layout and policies, we have to abide by their rules.

Your website belongs to you and is the face of your business. You make the rules and write the policies. You are not co-branding with Facebook, you are the brand.

2. Control

If we do not own something, we do not control it. Facebook is a behemoth and most small businesses are but a small drop in the bucket. You own your website and you are building your brand on your terms. Your Facebook page can’t do nearly the things you can do with your website, and it’s subject to any changes in policy Facebook wishes to make.

3. Local Online Marketing

Although there is a lot of talk about Facebook posts showing up on Google/Bing/Yahoo search results, the fact is that this is probably not something we should count on happening. Because of ever changing competitive pressures and privacy policies I do not foresee Facebook and Google playing nice together.

Your own website, however, can and will be found by search engines. It is important to make sure your site’s content is relevant to what people are looking for. For example, a Mexican Restaurant in Rancho Cucamonga should have content about Mexican food and make reference to Rancho Cucamonga.

Adding fresh relevant content is also very important. Having a blog on your site that is updated on a regular basis will help tremendously.

Having a website should be second nature at this point almost like having a phone. Facebook business pages are free and a great way to stay connected with your audience. So do both. At the end of the day if it is good for business…do it.


 

Byron G. Torres is the founder and creative director of Pritzer Media (www.pritzer.com), a local marketing firm based out of Southern California. As a former originator, Byron understands the needs of mortgage professionals. Pritzer’s services include: Local marketingwebsite design for small businessesanimated videos and video production.

follow Pritzer on Facebook facebook.com/pritzer

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