All posts in Editorials

Using Video To Promote Yourself Is Simply Smart Marketing

By Byron G. Torres Most people, when given the option of reading a story or viewing a video…will watch the video. Videos tell a story with images, movement and sound. Video is exciting and video is good. Before high speed [...]

Continue Reading...

The difference between marketing and advertising

By Byron G. Torres

I was approached by an entrepreneur with an idea. His concept was very compelling and he was very passionate about the idea. For nearly 10

nmls

Dealing with the NMLS

When the Nationwide Mortgage Licensing System and Registry (NMLS) final guidelines were announced in 2009, most loan originators were too busy to be overly concerned about

Get Involved in the Legislative Process

by Fred Kreger, CMC

During the last few years, mortgage brokers and other mortgage professionals have been confronted with a wide range of new regulations and other government-mandated actions,

Broker Banker Roundtable Discussion: The Compensation Ruling

by Broker Banker

Topic: In August 2010, the Federal Reserve issued its final ruling regarding compensation, to take effect in April 2011. It states that a loan originator (mortgage

Blind Roosters – Finding Your Kernels of Business in Today’s Real Estate Market

by Peter Ingersoll

When the media asked Lyle Lovett in 1996 about his divorce from Julia Roberts, he responded, “Even a blind rooster pecks up a kernel of corn

Where We’ve Been, Where We Are, Where We’re Going

by Jennifer Hadley

President of CAMP Dale Di Gennaro Talks About Current Successes and Lays Out Future Plans for CAMP in the New Year. When Dale Di Gennaro became President

Jim Rademann RS Embraces Challenges (Broker Banker Rising Star)

by David Robinson

Jim Rademann didn’t waste much time starting his career as a mortgage broker. After graduation from college (Fresno State University), he worked in grocery sales for

Strategic Partnerships

By Ron Erdmann, Jr.

Associating with Financial Planners Recently, the financial planners with whom I work with still seem to be a great referral source for me.  Even though stock

Prepare For LO Reform Comp!

by Terri Buckman

Pinnacle Capital Mortgage Group Lenders everywhere are formulating policies in anticipation of the Fed Ruling effective date of April 1st. Below is an overview of what I

Pritzer Media | Local Marketing & Website Design