Category: Editorials
Using Video To Promote Yourself Is Simply Smart Marketing
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By Byron G. Torres Most people, when given the option of reading a story or viewing a video…will watch the video. Videos tell a story with images, movement and sound. Video is exciting and video is good. Before hi...
The difference between marketing and advertising
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By Byron G. Torres I was approached by an entrepreneur with an idea. His concept was very compelling and he was very passionate about the idea. For nearly 10 minutes he talked about the features of his idea and about...
Dealing with the NMLS
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When the Nationwide Mortgage Licensing System and Registry (NMLS) final guidelines were announced in 2009, most loan originators were too busy to be overly concerned about the pending changes. Then reality set in—they...
Get Involved in the Legislative Process
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by Fred Kreger, CMC During the last few years, mortgage brokers and other mortgage professionals have been confronted with a wide range of new regulations and other government-mandated actions, as a result of the len...
Broker Banker Roundtable Discussion: The Compensation Ruling
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by Broker Banker Topic: In August 2010, the Federal Reserve issued its final ruling regarding compensation, to take effect in April 2011. It states that a loan originator (mortgage brokers and loan officers employed ...
Blind Roosters – Finding Your Kernels of Business in Today’s Real Estate Market
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by Peter Ingersoll When the media asked Lyle Lovett in 1996 about his divorce from Julia Roberts, he responded, “Even a blind rooster pecks up a kernel of corn once in a while.” For many, being a mortgage broker thes...
Where We’ve Been, Where We Are, Where We’re Going
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by Jennifer Hadley President of CAMP Dale Di Gennaro Talks About Current Successes and Lays Out Future Plans for CAMP in the New Year. When Dale Di Gennaro became President of the California Association of Mortgag...
Jim Rademann RS Embraces Challenges (Broker Banker Rising Star)
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by David Robinson Jim Rademann didn’t waste much time starting his career as a mortgage broker. After graduation from college (Fresno State University), he worked in grocery sales for a brief period but had a differe...
Strategic Partnerships
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By Ron Erdmann, Jr. Associating with Financial Planners Recently, the financial planners with whom I work with still seem to be a great referral source for me. Even though stock investments and other alternative ...
Prepare For LO Reform Comp!
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by Terri Buckman Pinnacle Capital Mortgage Group Lenders everywhere are formulating policies in anticipation of the Fed Ruling effective date of April 1st. Below is an overview of what I think pricing may look lik...
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