Category: Editorials
New Years Greetings – Letter from the Publisher
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by Ed Craine - Editor New Year Greetings Broker Banker Readers, I certainly hope you’re enjoying the spirit of the season while also remaining pleasantly busy with business. And, I hope that you’re looking forward to...
Abundance Mentality and Predicting Your Referrals
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By Ed Craine & Ivan Misner Believe it or not, even in a downward market; there truly is an unlimited supply of referrals. This may surprise you if you’re new to referral marketing, or if you tend to think that e...
Facing The National Exam
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by Jack Lieberman Like a few hundred thousand other loan originators throughout the country, I faced the unwelcome challenge of taking the state and national licensing exams required as part of the Safe Act Nationwid...
It’s About Them, Not You 3 Tried and True Methods For Earning The Respect And Referrals of REALTORS
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by Fred Arnold “I provide great service, fast turn around times, and honest ethical advice to clients,” you say eagerly to a REALTOR®, whom you’d like to begin a business partnership with. While you say it with absol...
Spreading Out: Technology For Remote Workers
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by BJ Bounds Are your loan officers putting in 8 hours each day in the office? Chances are, they aren’t. In these times of high gas prices, crowded freeways and long commutes, it just makes more sense to allow empl...
Silly (Yet Fully Avoidable) Originator Mistake #7: Being a Generalist Instead of a Specialist
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by Brian Sacks Are you woefully tired of being seen as a “head of lettuce”? Sick to death of only being shopped for rates and points? The reality is that no one will ever have the “best” rates and points. Unfortunate...
Knowledge is power use it to grow your business
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by Byron G. Torres I know the mortgage industry because I worked as a loan originator and as a wholesale account executive for a number of years. I understand the difficulties brokers and loan originators are faced w...
Become a Mortgage Twitterer
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by Stephen Breden Is it time for you to add mortgage “Tweets” to your marketing campaign? More originators have embraced this popular communication strategy, while others have yet to benefit from its advantages. Of a...
The Divorce Niche
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by Matt Elerding I have found that mortgages resulting from failed marriages are among the most difficult to deal with. I write approximately 50 “Divorce Loans”’ a year, about one a week. I have a handful of attor...
Get Smart
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by Jennifer Hadley Regulations. Restrictions. Reduced tolerance. RESPA. The list of challenges facing lenders seems to grow daily, while the demand for accuracy when it comes to estimating closing costs has reached e...
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