All posts in Sales & Marketing

(Editor's Note: In addition to providing some helpful information for originators, this article could be sent to customers and prospects as part of your ongoing emphasis on financial

I hear it every week “I tried that and it didn’t work”. Although there are many more reasons, here is a short list of reasons why marketing campaigns

Article writing for local publications is one of the most effective marketing strategies that many loan originators overlook. While not every loan originator enjoys

When it comes to marketing mortgages with postcards, I have shifted into another gear—“R” for Reverse. For almost four decades, I’ve targeted 30-year fixed and adjustable mortgages with postcards

By Ginger Bell Many homes on the market today are in need of repair.  REO’s, Short Sales and older homes would benefit by the 203(k) program.  The 203(k) loan

According to a new study from the Mortgage Bankers Association, prospective homebuyers believe now is a good time to buy, considering the current low home prices and low

If you don't have your 2012 plan in writing now, get busy completing this important document. Obviously, there are many formats and approaches to developing your business/marketing plan.

In 1998 I was selling coupon advertising to local businesses. I remember walking in to a beeper store (remember those?) where they sold beepers, brick sized cell phones

By Matt Elerding Approaching the end of the year is no time to slow down. There are many things to do to not only have a strong finish for