All posts in Sales & Marketing

When it comes to marketing mortgages with postcards, I have shifted into another gear—“R” for Reverse. For almost four decades, I’ve targeted 30-year fixed and adjustable mortgages with postcards

By Ginger Bell Many homes on the market today are in need of repair.  REO’s, Short Sales and older homes would benefit by the 203(k) program.  The 203(k) loan

According to a new study from the Mortgage Bankers Association, prospective homebuyers believe now is a good time to buy, considering the current low home prices and low

If you don't have your 2012 plan in writing now, get busy completing this important document. Obviously, there are many formats and approaches to developing your business/marketing plan.

I hear it every week “I tried that and it didn’t work”. Although there are many more reasons, here is a short list of reasons why marketing campaigns

In 1998 I was selling coupon advertising to local businesses. I remember walking in to a beeper store (remember those?) where they sold beepers, brick sized cell phones

By Matt Elerding Approaching the end of the year is no time to slow down. There are many things to do to not only have a strong finish for

It is the holiday season and your customers, strategic partners, friends and others are either planning their own parties and other activities or looking forward to attending upcoming

Are closing gifts an accepted part of the loan transaction or an unnecessary expense? Many loan originators devote a great deal of attention to the type of appreciation