All posts in Sales & Marketing
Smart Ways to Use Your Business Card
By Ivan Misner & Edward Craine In Today’s Changing Market, successful networking begins with 4 strategies for successfully using your business card. A mortgage broker’s business card is one of the most valuable networking tools we have at our disposal [...]
By Chip Cummings, CMC
Hundreds of new technology applications hit the market every day. From iApp’s to Facebook Apps, it’s hard to keep track of what’s new let aloneNew Year’s Resolutions
By Bill Evans
You can’t get any better unless you know where you are. It is time to begin formulating your New Year’s Resolutions. You remember that exercise. YouCE Credits for Realtors
By Dave King
My most effective marketing strategy is a two-hour class entitled "Mortgage Update Course," which I developed and is approved for continuing education credits for Realtors byCoaching Your Way to Success
By Daniel Harkavy
One of the most common things that can keep successful mortgage professionals from becoming great is execution. To survive in this profession, you need to haveAdd an E-mail Tagline
Many loan originators include a tagline/phrase at the end of their e-mails, as part of their overall positioning. Some use it to seek referrals, others to emphasize a
The Facebook Advantage
By Jo Ann Theirault-Fazio
If you’re not using Facebook as part of your overall marketing campaign, I suggest you consider the opportunities and get started as soon as possible.Only the pieces have changed
By Byron G. Torres
When it comes to marketing and getting our names "out there", the pieces may have changed but the rules remain the same. Technology can neverLike It Or Not We Are Being Judged On Our Virtual Image
By Byron G. Torres
When visiting 100 search results for “local” loan originators throughout the county I found a disturbing trend. Either the websites were not maintained and looked
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